Sustainable tourism has been gaining momentum as a priority for consumers and destinations alike. With the rise of conscious consumerism and eco-tourism, travellers are now demanding responsible travel experiences that are environmentally, socially, and economically sustainable. As such, tourism operators, destinations, and local communities are now working in tandem to unlock the secrets of sustainable tourism. Responsible travel experiences not only leave a positive impact on the environment and the community but are also an excellent opportunity to explore and appreciate local cultures and environments. The shift towards sustainable tourism will undoubtedly lead to a more resilient and sustainable tourism industry, which will benefit not only the industry itself but the planet as well. It offers the chance for us to travel to unique and culturally enriched destinations, while leaving a positive impact on our planet and contributing to the local economy.